Four gaps that need to be better designed when building new internal teams.

With the rise of rapid, internal, agile and hybrid teams, we look at four critical areas which can be easily overlooked.

Photo by Annie Spratt on Unsplash

A new report from Campaign magazine this week states that 34% of brands will look towards building more internal marketing capabilities this year. With the increased fracturing and fragility of the agency landscape, along with a need for more integrated, rapid, lean and thinking which drives action, clients are looking at how they can build strong teams internally.

However, simply bringing agency talent in to your business isn’t going to work, and indeed, when many organisations bring in specialisms from outside which they haven’t designed for, or previously worked with [often in the form of freelancers], without mindful design of new ways of working, gaps can appear.

1/ Modern teams need modern onboarding.

Not just “here are the toilets, here’s the wifi password and here’s the history of our company” but a new human-centric approach which unpacks how people work, how people work together, and what their needs are to work well. Casting and teaming changes when you’re working with a rapid team or a team with new…